April 20th is here again, a date well-known by recreational enthusiasts and celebrated as a cannabis culture holiday nationwide, and what was once known only as an inside joke to a few is now much more widely known and accepted in the United States. With 8 states having now legalized recreational marijuana, and dozens more allowing medical marijuana, much of the stigma of openly promoting “420-friendly” characteristics has disappeared, with hundreds of companies now offering special discounts on April 20th.
“The stereotype of a cannabis user has changed a lot with its growing acceptance as a medication, and not just a recreational plant used by some to get ‘high,'” says Rick Hawkins, a scientist with Nutra Pure, the makers of the popular CBD Pure line of CBD oils, “States have issued new regulations allowing medications and supplements derived from the cannabis plant to be available to those who need it most, and the results have been nothing short of impressive.”
Mr. Hawkins was referencing the growing popularity of CBD, the non-psychoactive component of the cannabis plant believed to be the primary cannabinoid responsible for mood support and neuroprotectant effects experienced by recreational users. While CBD does not have any intoxicating effects, access to it has been limited because of its relationship to its chemical cousin, THC. CBD users seeking the health benefits of cannabis without the intoxicating effects often go to great lengths to obtain high concentration cannabidiol products, typically ordering them from states like Washington, Colorado, or Oregon where they are more commonplace.
“We get orders from every state for our CBD oils, but the states that have legalized recreational usage also order the most CBD oil too, ironically,” continued Mr, Hawkins. He believes that is because, as more recreational users of cannabis see positive health effects, the word spreads to health-conscious people in the area who would never smoke cannabis, but have joint pain, insomnia, or mood issues that could be helped with cannabis oil. “Some of the healthiest people I know, that would never touch an illegal drug, swear by cannabis oils and take them every day for their health.”