“The rise of new holistic treatments and remedies in popular culture are, unfortunately, typically accompanied by snake oil salesmen pitches and an emerging market rife of false advertising and capricious product origins. Welcome to the contemporary demand for CBD-infused products.
Cannabidiol (CBD), the natural oil cannabinoid extract of the cannabis plant, a molecule of the plant that has shown therapeutic promise without the “high,” has been at the center of an unprecedented race among competing startups offering a “panacea” to everything from anxiety to arthritis pain. Fueling a reported market for CBD oil products projected to reach $3.86 billion by 2025, growing by a CAGR of 39.5 percent since 2018, it is easy to see why there is so much hype around the once overlooked component of the cannabis plant famous for its sister constituent — THC.
However, despite the early warning signs that the CBD mania is on a trajectory for too much speculation followed by underperformance, there are some intriguing signs that tangible applications of the extract may make their way into modern medical pathways.
“There is an overall lack of formalized studies and clinical pathways to the actualization of legitimate CBD products in the commercial market,” details Layne Beal, CEO of Viridian Pharmaceuticals, a firm focused on developing safe and effective delivery of natural therapeutics through the skin using topical creams. “To help legitimize the science of this molecule, we are investigating how our proprietary delivery technology coupled with CBD works for specific indications in our planned clinical trials.”
Imbuing Credibility Into The World of CBD & Beyond
It may appear that CBD has gained sufficient credibility with the likes of Walgreens, Rite Aid, and CVS announcing the sale of CBD products in their retail locations earlier this year, but the truth is much more nuanced. The FDA has come under growing pressure to regulate CBD products, which came on the heels of a liver damage scare following some studies into the potential adverse side effects of the extract.
Viridian’s topical cream, called Notion, is based on the company’s proprietary technology that has been funneled through efficacy tests in pharmacokinetics and bioavailability studies to optimize its delivery impact. Importantly, they have laid the groundwork for a formalized clinical roadmap, including treatments for chronic migraine and osteoarthritis based on existing medical literature using CBD.
“The science is evolving in the CBD space, and there aren’t a lot of specific dosing guidelines aside from the first FDA-approved drug, Epidiolex,” says Beal. “We spent a significant amount of time learning from our in-home trial users about the amount of CBD that seems to have positive results for most, which brought us to the CBD concentration in our first product, which is 750mg per 30mL jar.”
Read more at Forbes