Intercultural changes attributed to globalization has led to the increased use of complementary and alternative medicines (CAM) in both, developed and developing countries. Consumers’ attitude towards the empowering and holistic aspects of treatments involving alternative medicines is the primary reason why the penetration of belladonna is increasing across the globe. Belladonna is mainly used in homeopathy, which acts as an alternative medicine and a recreational drug.
Most governments are providing funds to encourage more research in the field of traditional medicines and CAM therapies. Increasing investments in the alternative medicines industry may contribute to the expansion of the belladonna market.
As a result of the implementation of these policies, the awareness about health benefits of belladonna as an alternative medicine is increasing among consumers. It may boost the growth of the belladonna market in the upcoming years.
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